In the past, a good business development manager might have been able to get by with good management and organizational skills alone. But now it’s become a much more multifaceted position. You have to be knowledgeable in everything from the sales floor to the legal office.
But what makes up the foundation of successful bdm?
You’re a Master Communicator
The ability to collaborate effectively is one of the most crucial characteristics any BDM worth their salt possesses. You need to act as a liaison between departments to ensure everything is flowing smoothly and deadlines are being reached.
But simply buying an app to communicate more effectively isn’t enough. You also have to understand each department’s language. You need to be able to translate your UI designer’s needs to your software engineering department. You need to unite marketing and sales. You need to align your social media and customer service. The list goes on and on, and it’s all
because you’re there making it happen.
You’re a Content Creator
Be the thought leader all the other blogs tell you to be. Take Gary Vaynerchuk for example. How do you know who Gary Vaynerchuk is? Because he tells you who he is. He’s inescapable, but in a good way. His media strategy is multidimensional. He’s posting on YouTube, writing guest
spots for online publications, active on Vine, Twitter, and Snapchat, and all of this while running an A-list media company.
By generating educational content about your industry you’re also creating awareness about yourself and your brand. So take a page out of his playbook and be relentless.
You’re a Charmer
Part of your job, whether you like it or not, is to schmooze with potential and existing clients.Whether it’s a quick lunch, happy hour, the golf course or whatever, your job is to be likable and relatable. So do your research. Get all the information you can. Look up their LinkedIn, Twitter, Facebook, Pinterest, anything.
Who are they?
What do they like to do?
Found their Instagram? Where do they like to eat?
The internet is your friend. Use it. You’ll be much more comfortable meeting with someone if you already have some emergency talking points planned out if things go south. And remember, don’t oversell. If the client doesn’t seem interested in your offer, focus on being likable. If they like you, who knows, maybe they’ll introduce you to someone who is interested.
Final thoughts. Always look professional, keep your head up, and own the room. That’s half the battle.